Monroe Shearer of the Temple of the Presence has observed, that in the upper echelons of the New Age movement, it was decided that god was not good for marketing. And so all kinds of other words were substituted – consciousness, awareness, mind, light, being, love, bliss, the source – all of which were really synonyms for the same thing. This observation seems very correct in my opinion. God even became somewhat of a dirty word in many spiritual circles. If you mentioned this word, you were quickly corrected – oh, there is no god, it is consciousness, awareness, source etc.